Utilities and Auto Industry: The Romance That’s Meant to Be, Eventually

In 1882, the first power plant was opened. 8 years later, the first electric car in the United States was released. The electric utility and auto industry were born and the two would dabble with the idea of working together.  Henry Ford, who was a good friend of Thomas Edison wanted to build an electric …

Read more
Olivier Pincon
in Perspectives

What Electric Utilities Can Learn From The Auto Industry

The growth of electric vehicles (EVs) is the story of two massive, multi billion-dollar sectors coming together: the auto industry and electric utilities. While they have common traits, these two sectors operate with different strategies, approaches and cultures. Therefore, we believe they can learn a lot from each other to foster the development of transportation …

Read more
Sachin Sawhney
in Perspectives

What The Auto Industry Can Learn From Utilities

The growth of electric vehicles (EVs) is the story of two massive, multi billion-dollar sectors coming together: the auto industry and electric utilities. While they have common traits, these two sectors operate with different strategies, approaches and cultures. Therefore, we believe they can learn a lot from each other to foster the development of transportation …

Read more

Electric Vehicles Are Changing The Talent Game for Utilities

On June 6th 1884, Nikola Tesla arrived in New York from his native Europe. He was one of many talented engineers eager to participate in the nascent American electricity industry. They all aspired to work with the likes of Thomas Edison to invent and improve generators, distribution systems, light bulbs, motors – the basic building …

Read more
Sachin Sawhney
in Perspectives

100,000

We are proud to announce that over 100,000 visitors consulted ZappyRide-powered EV platforms in 2018! 101,235 visitors, to be exact. In that same time period, 361,307 EVs were sold in the United States. We’re humbled and honored to help our amazing clients and partners reach large audiences and move the needle for electric vehicles! How …

Read more
Sachin Sawhney
in Perspectives

Talking to Customers about EVs

As new business models develop, utilities are engaging consumers on the benefits of EVs. Historically, the interaction between the consumer and their utility has been around the delivery of electricity, so when a utility promotes EVs, it needs to do so in a way that is aligned with familiar triggers associated with the experience of …

Read more
Sachin Sawhney
in Perspectives

The Utility Credibility Gap

Here is an uncomfortable truth: the average customer doesn’t think their utility can help them find a car. Traditionally, utilities have never been involved in transportation – and customers don’t think of utilities as a natural place to find information and guidance about cars. As a result, an average customer who is new to EVs …

Read more
Olivier Pincon
in Perspectives

Electric Vehicles Are Not Appliances

When utilities first got into the electricity business, it was all about supplying electrons to power a lightbulb. As time progressed,  appliances were added. Today, distributed energy sources and electric vehicles (EVs) are paving the way forward as part of the next paradigm shift for utilities. As utilities navigate the role they want to play …

Read more
Sachin Sawhney
in Research

Talking About EV Range

Despite continuous technological improvements, electric vehicle range remains a top customer concern. How should EV promotion organizations talk to their customers about range, alleviating concerns but yet setting realistic expectations? The first step is to communicate the capabilities of the better vehicles on the market. For instance, you could incorporate free leader board widgets on your website, such as: This …

Read more